How To Optimize Google My Business Listing To (Generate Sales)

20% of your local optimization efforts will give you 80% of your results.

Wondering how?

With Google My Business.

Google My Business (GMB): A free listing of your business’ operating information, reviews, posts, images and much more.

Google My Business

Most of the people you’d come across; consider GMB as just another place to display information about the business.

But that’s not true!

If you haven’t used Google My Business to its core, you are leaving money on the table.

If used correctly, Google My Business is such a powerful tool that can bring you more and more business!

How?

Here it is…

1) Ensure The Information Is Complete And Consistent
Don’t let your audience guess or assume about you. Make sure your listing details communicate enough facts. Try to provide as much information as GMB asks for.

If you’ve just entered NAP (Name, Address, Phone) on your listing and waiting for wonders to happen, then let me tell you, this is a complete waste of your time.

Also,

Ensure the information you’ve entered on the listing is EXACTLY THE SAME as on your website.

Inconsistencies in the information will negatively impact your search ranking.

Google-my-business2

2) Verify Your Listing (If You Haven’t Done It Yet)
This is the key to unlock all the GMB features.

To verify your listing, you’ll be required to submit a code that is sent to your business address.

If you’re expecting some business through GMB, it is highly important to verify your business. With so many fake business registrations every day, a user would not prefer to make a purchase from an unverified listing.

After verification, you’ll need to keep an eye on the inbox associated with your Google My Business Listing, for any emails from Google. Google may unverify any listing if it determines that the account is inactive for a significant duration of time.

3) Google My Business Descriptions ARE BACK!
Google My Business had descriptions back in 2015-2016. They were suddenly gone and since then businesses had no descriptions; which left the users assuming your products and services.

Well, the good news is…

Business Descriptions are back!

With Google My Business descriptions, you have the chance to describe your business to your audience and explain what makes you different from your competitors.

Google My Business Descriptions come with a character limit of 750. So, you can get your message conveyed to the people and simultaneously optimize the listing by using relevant keywords.

Optimize Google My Business

4) Get More And More Reviews (And Respond To Them)
As described by Neil Patel in one of his articles,

Good reviews = sales. More good reviews = more sales.

90% of people read reviews before purchasing because everybody likes the second opinion.

Ask your customers to review your business. But just gathering reviews won’t help. You need to acknowledge them.

All of them!

The positive ones, the negatives, the neutrals.

5) Update Your Business Hours And Payment Options
Make sure your business operating hours are accurate. Update your working hours for any special events. Make sure that you don’t lose any customer because of incorrectly listed business hours.

Also, update your listing for any changes in the payment options.

Also read: 7 Reasons Why Businesses Need To Invest In SEO 2018

6) Choose Best Google My Business Category For Your Business
Be specific while picking a category for your business. Consider your targeted keywords.

Be careful though. Don’t stuff your listing with keywords.

Remember to be specific. Don’t put “Cosmetology” if you run a “Nail Salon.”

7) Pictures, Pictures, And More Pictures
Pictures speak volume!

According to Google, businesses with photos see 35% more clicks to their website and 42% more requests for driving directions on Google Maps.

Adding photos of your business is a great way to let your customers get a “behind-the-scenes” look at what your company is all about… AND it can go a long way in promoting your business.

People don’t want to see stock images but the real face of your business – who you are, what you do and where you’re located.

The most important image in your GMB listing that gets the most exposure and has the most impact, is your ‘Profile Picture’.

However, the cover image is also of paramount importance, as it shows up front and center on your listing. You can also add other pictures based on the business you operate in; this might include pictures of interior and exterior of the business, goods and/or services your business, your staff or employees or any other picture that can summarize or describe your business.

8) Google My Business Videos
You can also add videos. Videos must be:

30 seconds or shorter
100 MB or smaller
720p resolution or higher
Unlike images, videos are not a ‘must have’. However, adding one will make you stand out among other businesses.

Creating a video will not take you any extra equipment or any video editing software. Just pick up your smartphone; take, save and share the video. This video must be taken at your location. Any commercials or advertising videos will be removed.

9) Add Posts To Share Business Updates
Google launched its ‘POST’ feature on all businesses in 2017. With this feature, you can post updates and offers to your listing. You can advertise the latest offers, share updates about new products/services or any special event for free.

Google Posts allows you to add text, photos, gifs, and even call-to-action buttons like ‘Buy’, ‘Sign Up’, ‘Learn More’, ‘Get Offer, ‘Reserve’, etc.

You can create posts only after you’ve verified your Google My Business Account.

However, Google My Business Posts disappear after seven days unless you set a shorter time frame. So, be time specific while crafting the post.

Conclusion:
Google My Business presents your business information to potential prospects. It gives you an opportunity to interact with your customers.

Not optimizing your Google My Business listing is like not opening door to a customer knocking at your door.

It’s an opportunity!

Local SEO takes time but can give you a big payoff. On the top of everything, it’s FREE!

If you need any help with your Local SEO or wish to optimize your Google My Business Listing, you can contact us.

8 Tips On How To Start An Online Business

With improving technology, including excellent online tools and lower costs, there has never been an easier time to put your business online.1. Get to Know Online BusinessFirstly, you have to be honest with yourself and recognise your experience with the internet. It is nothing to worry about as it is easy to learn, no matter what your education, age, background or technical ability. Take time to becoming familiar with the culture of the internet by subscribing to newsletters or blogs that explain in simple terms the various aspects that your online business will need.2. Register Your DomainYour domain is your website address on the Internet. It is your piece of intellectual property, just like a patent or a trademark. There are numerous registrars (companies that register domains) online where you can purchase your domain.3. Find a Website HostA website host is the company that essentially will “rent” you space on their servers to host your website on the internet. These companies usually offer domain registration and it’s often easier to have both with the same company but do check the pricing options first.4. Build Your WebsiteThis isn’t as difficult as it sounds. The cost of setting up website when you start an online business can vary considerably. There are now many programmes available that make it much easier for new online business owners to create their own web pages. If you do not want to build your own website, you can get a web designer to do it for you. Remember keep the design clean and simple and make it easy for visitors to find your products and services. You should update your website’s content frequently and have a contact form so that people can get in touch with you.5. Find a Product to SellThe easiest way to start an online business is with affiliate marketing. This is where you promote a vendor’s products on the internet and, when somebody buys the product, you get paid a commission by the vendor. You do not have to worry about creating products, holding any stock, dealing with the fulfilment or any client issues. There are so many diverse products which are easily available to promote. You can find a huge choice at Clickbank, a well-known online marketplace6. Get An AutoresponderYour autoresponder is the ‘salesman’ who works tirelessly for your online business every day of the year. Your website should have an opt-in form on the home page where you offer something of value for free, such as a report or video. To receive this free item, a website visitors has to insert their name and email on the opt-in form. Once you have the email address, your autoresponder will automatically supply new information that you have pre-written about your products and services via email. Remember, statistically, a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.7. Build Website TrafficEven if your website has the most cutting edge design and amazing products or services to sell, your online business will not succeed if nobody knows that it is out there. When you start an online business getting both paid and free visitors to your website is a skill set that you need to understand and learn. Keep in mind that no visitors means no business.8. Continuous EducationAs you can see from points above, there are several steps on how to start an online business and you can become stuck with certain elements. Continuous education and training allows you to learn as you earn and draw on the experience of others while you build your online business. And, even after a few weeks, you will be in a position to start helping other new people who have recently entered the existing world of online business.

Finding Success Through An Online Business Opportunity

Entrepreneurs who are looking for an online business opportunity often find the digital world confusing. There is a lot of educational material available for online marketing but unfortunately, most of it tends to leave the viewer more ignorant than they were when they started. Although the steps necessary to succeed in your Internet business are simple, they are also difficult to execute consistently without a formal plan of action.Looking for the right online business opportunity
Internet businesses can succeed with a comprehensive business plan that optimizes product creation based on solid market research. Any successful online business opportunity must include proven marketing strategies, distribution and fulfillment plans as well as a seamless method for handling customer complaints. The majority of new Internet businesses lack stamina because the entrepreneur believed it was going to be easy and effortless and wanted a quick buck.By plugging into a comprehensive online business opportunity that clearly demonstrates product development, marketing, and implementation, a new business owner should be able to get off to a profitable start. The main challenge of course will be finding those business opportunities that are actually worth pursuing.The experts seldom talk about one of the most insidious practices within the Internet marketing arena. There are hundreds of thousands of people who choose to market “how to” products on Internet marketing and online businesses who have very little experience in the field themselves. This becomes a situation of “the blind leading the blind” while untested theories are handed down from one student to another. The result is disillusionment, confusion and lost revenue.Product development
In the end, it is important to have a firm grasp of the fundamentals of business management in order to grow successfully. You’ll do much better by selling your own products because of the dramatic increase in profits from sales.There are tremendous advantages with the right Internet business opportunity but it is important to be able to identify the essential ingredients for success. Start by looking for an experienced Internet marketer who has made his or her income with products other than Internet marketing. Consider a successful online business owner who has experience teaching others how to do business on the web selling products of their own. If you can find an online entrepreneur who has years of experience teaching other business owners how to be successful with a comprehensive online business opportunity, you found the right person.